Solving the Coaching Shortage: Building a Better Future for High School Football
Every coach knows the conversation.
We hear it at clinics. We hear it in coaches’ offices. We hear it from athletic directors and head coaches trying to fill positions before the season starts.
“There just aren’t enough coaches anymore.”
The coaching shortage is real. Across the country, schools are struggling to find qualified coaches who are willing to commit the time, energy, and passion required to lead student-athletes. While it’s easy to point fingers or blame younger generations, the reality is much more complicated.
If we want to solve the coaching shortage, we need to spend less time talking about why coaches are leaving and more time discussing how we can make coaching a profession that people want to join and stay in.
Start by Understanding the Problem
Coaching has always required sacrifice.
Long hours, nights away from family, weekend commitments, offseason responsibilities, and increasing administrative expectations are all part of the job. Most coaches understand that and willingly accept it because they love teaching, mentoring, and competing.
The problem isn’t that coaching requires hard work.
The problem is that the demands have continued to increase while many of the rewards have remained the same.
Young teachers entering the profession today often see coaches working sixty to eighty hours a week. They see coaches spending summers at camps, clinics, and workouts. They see coaches handling equipment, transportation, paperwork, recruiting visits, social media, fundraising, and countless other responsibilities.
Many decide that the lifestyle simply isn’t worth it.
If we’re going to find solutions, we have to acknowledge that reality.
Make Coaching Sustainable
One of the biggest ways we can address the coaching shortage is by making coaching sustainable over the long term.
Too often, we celebrate burnout as dedication.
We praise the coach who never goes home. We glorify sleeping in the office. We brag about working longer than everyone else.
But if a profession requires people to sacrifice every part of their personal lives, eventually people will stop entering that profession.
Great coaches work hard. There is no substitute for commitment.
At the same time, great programs should create systems that allow coaches to have families, hobbies, and lives outside of football.
Efficiency is not laziness.
A staff that communicates well, shares responsibilities, and utilizes technology effectively can often accomplish more while demanding less from each individual coach.
Invest in Young Coaches
Many of us can point to someone who gave us our first opportunity.
A head coach who took a chance on us.
A veteran assistant who answered our questions.
A mentor who helped us survive our first season.
The next generation of coaches needs the same support.
Instead of expecting young coaches to immediately know everything, we should intentionally mentor them. Invite them into game-planning discussions. Explain why decisions are made. Give them ownership over a position group or special teams unit.
The more invested a young coach feels, the more likely they are to stay.
The coaching profession grows when experienced coaches develop future coaches.
Expand the Coaching Pipeline
If we want more coaches, we need to create more pathways into the profession.
For years, high school athletics has relied heavily on teacher-coaches. While teacher-coaches remain the backbone of many successful programs, that pipeline alone may no longer be enough to meet the growing need for qualified coaches.
One solution is to actively recruit individuals who have a passion for teaching and mentoring but may not have followed a traditional education path. Former players, military veterans, business professionals, and recent college graduates often have valuable experiences and leadership skills that can positively impact student-athletes.
The challenge is helping these individuals navigate the process of entering education and coaching.
School districts, universities, and state education agencies should work together to promote alternative certification pathways that allow aspiring coaches to become classroom teachers while earning their credentials. Many districts already offer certification support, tuition assistance, and mentoring programs, but too often these opportunities remain unknown to potential candidates.
Universities can also play a larger role by connecting coaching education programs and alternative certification candidates with local school districts looking for future coaches. Instead of waiting for applicants to find coaching opportunities, we should be intentionally creating connections that bring talented people into the profession.
At the same time, schools should continue exploring opportunities for community members and qualified non-faculty coaches to contribute within the framework allowed by their district and state associations.
The coaching shortage will not be solved by searching harder for the same candidates. It will be solved by creating more opportunities for people to enter the profession and providing the support they need to succeed once they get there.
Create Better Staff Cultures
People don’t just leave jobs.
They leave environments.
Every head coach should ask an important question:
“Would I want to work for me?”
Coaches want to be valued. They want opportunities to grow. They want their ideas to be heard.
The best staffs I’ve been around weren’t necessarily the staffs with the biggest budgets or the best facilities. They were staffs where coaches enjoyed working together.
Strong relationships build strong retention.
When assistant coaches feel respected and appreciated, they’re more likely to stay committed to the profession.
Simplify the Job
Sometimes we create unnecessary work for ourselves.
As football coaches, we often preach simplicity to our players.
Maybe we should follow the same advice.
Do we need twenty formations?
Do we need five hundred plays?
Do we need meetings that could have been emails?
Do we need reports that nobody reads?
Every hour spent on something that doesn’t impact player development is an hour that could be spent coaching, mentoring, or spending time with family.
The programs that thrive in the future will be the programs that learn to maximize impact while minimizing unnecessary complexity.
Remember Why Coaching Matters
The coaching shortage is a challenge, but it is also an opportunity.
It’s an opportunity to evaluate how we operate.
It’s an opportunity to develop better leaders.
It’s an opportunity to create healthier environments for coaches and athletes alike.
The future of coaching won’t be secured by finding people willing to work endless hours.
It will be secured by building a profession that talented people want to join.
Because at its core, coaching is still one of the most meaningful professions in the world.
We get the opportunity to teach lessons that last far beyond Friday nights.
We help young people become better teammates, better students, better leaders, and ultimately better adults.
That’s a mission worth protecting.
If we want to solve the coaching shortage, the answer isn’t simply finding more coaches.
The answer is creating more places where coaches can thrive.
This piece should fit well with your previous posts on coaching development, teacher-coaches, staff building, and sustaining a long-term career in football.

